In the atrium of the Yas Mall of Dubai, a large LED screen spanning more than 170 square meters plays a breathtaking naked-eye 3D creative video mimicking the scene of a large water tank sinking to the bottom of the sea or of dinosaurs from the Jurassic Age roaming in front of our eyes. Compared with print advertising, the combination of LED screen and naked-eye 3D enhances interaction with audiences, often inspiring consumers to viral post short videos of the spectacle on social media, which further boosts the visibility of the shopping center.